Lana Communications
Decades of Expertise, One Powerful Story at a Time
My Story
From Tech Reporting to Communication Strategy Mastery
I have been a tech reporter for over 10 years, drawing on my formal education in Computer Science and a lifelong passion for writing.
During this time, I’ve interviewed hundreds of entrepreneurs and top executives, published around 1,500 stories, and attended nearly 200 conferences. I’ve witnessed startups achieve incredible success—and face dramatic failures.
Eventually, tech founders began reaching out to me for help in shaping their communication strategies. That’s when I launched my consulting business.
Over the years, I’ve built a small but powerful team of experts who understand tech and communications inside and out.
Your future holds countless possibilities. We’re here to help you realize the version where your company is widely recognized, highly regarded, and scaling like never before.
During this time, I’ve interviewed hundreds of entrepreneurs and top executives, published around 1,500 stories, and attended nearly 200 conferences. I’ve witnessed startups achieve incredible success—and face dramatic failures.
Eventually, tech founders began reaching out to me for help in shaping their communication strategies. That’s when I launched my consulting business.
Over the years, I’ve built a small but powerful team of experts who understand tech and communications inside and out.
Your future holds countless possibilities. We’re here to help you realize the version where your company is widely recognized, highly regarded, and scaling like never before.
Why choose us?
We're driven by your business goals and your customers' needs. We start by creating a customized strategy and work hands-on to deliver results that shape your company's future
15 years of Happy Work
We enjoy what we do. Why? Because we're good at it and we get great results. Just ask our customers!
Your Customers First
We learn about your customers and create a strategy of building solid relationships between your brand and the people who are bringing you money.
We Know Magic
Our secret sauce is converting deeply technical stuff into exciting, likable articles and blog posts. We've been doing it for 19 years.
How do we do it?
We do whatever's necessary to get great results.
Strategic Planning
Where's your company going? What do you want to achieve this year? In 3 years? What about your future 10 years from now? Proper PR & Content Marketing is one of several factors that can bring you closer to your dream. It needs to be based on knowledge about why your customers are paying you, why investors would want to fund you, and why the most brilliant minds would be willing to join your team.
Hands-on!
We've built a brilliant strategy, so what's next? Go for it! We build an action plan and execute it. We create high-quality engaging content: white papers, blog posts, articles, press releases, one-pagers, investor and conference decks, even marketing research — whatever is needed. Then we distribute it via relevant channels, measure results, collect feedback, and report. Channels include: corporate blogs, conferences, email lists, social media, press, and partner and vendor channels.
Want the same results? Do the same things
Has your company pivoted? Not a problem. We adjust the strategy and action plan. We have experience and follow marketing best practices, but each company is unique. We know how to create hypotheses and check them quickly and efficiently to find what works best for you.
What will you get?
- A clear step-by-step plan to achieve PR goalsWe're not interested in tying up our customers by mystifying PR work. The strategy that you get will be crystal clear, describing what we're doing and why at every point of our partnership journey. We build a 1-year strategy keeping in mind the long-term game that you're playing.
- We do all the work for youYou could learn everything about PR and Content Marketing by yourself and execute it maybe even better. But why waste your precious time? Let us do the day-to-day stuff. Focus on what you like. We'll take care of haughty journalists, complicated editor requests and conference speaker application deadlines. We have weekly meetings to adjust tactics and synchronize our efforts. We provide monthly reports of what we've done and achieved together.
- Understandable resultsTwice a year we'll check how far we've come in achieving our strategic goals. We check the amount of views, leads, likes, customer feedback, and other figures. But not only that. While some indicators are measurable, others are more about quality than quantity. For instance, have you had a situation when a customer or investor had already heard about your company when you contacted them for the first time? Is it easier to hire talent now as compared to before? We'll assign all of the indicators in the strategy before executing it.
WE LOVE AI STARTUPS, BUT ALL OTHER NERDS ARE ALSO VERY WELCOME TO CONTACT US
lana (at) lanacomms [dot] com
FLICKR CREDITS: wocintechchat.com
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